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ZERO

PACKAGING WASTE

Our ambition is to achieve ZERO Packaging Waste


With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.

We will go Beyond by ensuring 100% of our bottles and cans are recyclable, reusable or renewable, and that 90% of these are collected and recycled after use. We are additionally targeting a 50% reduction in virgin fossil-based plastics and 50% recycled content in our bottles and cans.

The activities we will undertake to achieve our ZERO Packaging Waste ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.

 

  
WHAT ARE WE WORKING TOWARDS?

 

2030
  • 100% recyclable, reusable, or renewable packaging
  • 90% collection and recycling rate for bottles and cans
  • 50% reduction of virgin fossil-based plastic
  • 50% recycled content in bottles and cans 

WHAT ARE WE DOING TO ACHIEVE THIS?

Designing circular packaging

Designing circular packaging

Designing our packaging so that it contributes to the circular economy

Increasing bio-based materials

Increasing bio-based materials

Increasing the use of packaging from responsible bio-based sources

Introducing alternatives

Introducing alternatives

Introducing alternatives to fossil-fuel-based plastics in our packaging portfolio

Supporting deposit return schemes

Supporting deposit return schemes

Supporting efficient deposit return schemes across our markets

Increasing usage

Increasing usage

Increasing the amount of times our large share of reusable bottles are used in their lifetime

Working with suppliers

Working with suppliers

Working with our suppliers to increase the recycled content in our packaging materials

ZERO PACKAGING WASTE IN ACTION

Launching glass bottles with up to 90% lower carbon impact

With the glass bottle supplier Encirc, we're taking a step closer to ZERO carbon footprint, with a trial demonstrating the possibility to cut the carbon impact of glass bottles by up to 90%.

Snap Pack. An innovation to reduce plastic

Snap Pack cuts plastic usage on multipacks by up to 76%, leading the way in ground-breaking innovations.

More case stories

Thirsty for more?

Explore our other ambitions
Cutting Carbon

Cutting Carbon

We are committed to reducing emissions and building climate resilience across our value chain. With concrete targets covering our own operations and suppliers, Cutting Carbon sets out our path towards a circular and net zero future.

Protecting Nature

Protecting Nature

We are committed to safeguarding and restoring the ecosystems that sustain us. Our focus is on regeneration and water stewardship - protecting the land where our ingredients are grown and the water that goes into every product. 

ZERO Farming Footprint

ZERO Farming Footprint

With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.