With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced agriculture as a new ESG focus area. Within this, we have a ZERO Farming Footprint ambition which includes new targets and activities in our upstream value chain, and new milestones towards 2030 and 2040.
We will go Beyond by sourcing our raw materials from sustainable sources and from regenerative agricultural practices, targeting 30% of all raw materials by 2030, and 100% by 2040.
The activities we will undertake to achieve our ZERO Farming Footprint ambition will also create carbon impact benefits that will accelerate progress towards a ZERO Carbon Footprint across our entire value chain by 2040.
Supporting farmers and their communities in the transition to more sustainable practices and certifications, all the while ensuring they are fairly compensated for their efforts
Collaborating with our suppliers and partners to accelerate regenerative agriculture as the new norm
Investing in our own R&D to gain more knowledge on how regenerative practices can improve soil health, biodiversity and carbon sequestration
Educating customers and consumers on regenerative agriculture benefits, and championing these through our brands and brews
Scientists at the Carlsberg Research Laboratory in Copenhagen have been exploring the boundaries of crop science and perfecting the art of brewing since 1876. Today, they are turning their attention to sustainable agriculture to reduce climate risks in our supply chain.
KOFF Christmas beer, produced at our carbon-neutral Sinebrychoff brewery, is the most popular Christmas beer in Finland. It contains a very special barley from regenerative practices.
With the evolution of our ESG programme from Together Towards ZERO (TTZ) to Together Towards ZERO and Beyond (TTZAB), we have introduced packaging as a new ESG focus area. Within this, we have a ZERO Packaging Waste ambition which shapes new targets and activities in both our up- and downstream value chain, and new milestones towards 2030.
Protecting the health and safety of our people in all work activities is a core value to the way we run our business. We believe that all accidents are preventable and that a ZERO Accidents Culture is essential to a safe working environment.
We will continue delivering on our Together Towards ZERO commitments, including encouragement of responsible behaviour through our brands, our packaging, and local partnerships. In addition to this, we will go Beyond by working towards new targets, including a 35% global portfolio share for our low-alcohol and alcohol-free brews to further expand consumer choice.