Xırdalan 0.0 – the first alcohol-free beer produced in Azerbaijan from locally grown barley, was once again among the key partners of the Baku Marathon held on May 3 at the initiative of the Heydar Aliyev Foundation. 

Held for the ninth time under the slogan “Conquer the Wind,” the Baku Marathon reached a new milestone this year by introducing a 42-kilometer distance for the first time. The race started at Flag Square and finished in the Sea Breeze area.

With the support of Xırdalan 0.0, Azerbaijan national football team player Rustam Ahmadzade, Azerbaijan national futsal team player Javad Mammadov, as well as well-known sports influencer and Xırdalan 0.0 brand ambassador Nugzar Kvirtia, took part in the brand zone. Their participation added to the vibrant atmosphere, with engaging and entertaining sports activities organized for marathon participants.

Krasimir Lazarov, Managing Director of Carlsberg Azerbaijan, commented:

“We are delighted to see the growing interest in the Baku Marathon year by year and are proud to be a partner of this significant event. As you know, Xırdalan 0.0 is the first alcohol-free beer produced in Azerbaijan, offering participants the opportunity to refresh themselves while enjoying the classic taste of beer. This is my first time participating in the Baku Marathon, and it has been a truly valuable experience. I look forward to sharing this excitement with my teammates at the finish line.”