On September 16, 2016 Baltika-Baku, being a part of one of world brewing industry leaders - Carlsberg Group, and the State Traffic Police Department of the Baku city Main Police Department conducted a joint campaign dedicated to the problem of "Drunk driving". The event was held as part of the global initiative of brewers around the world called "Global Beer Responsibility Day".
The initiative "Global Beer Responsibility Day", launched in 2015 by the world's largest brewers, aims to raise public awareness of the importance of sober driving, the inadmissibility of drinking alcohol by minors and the development of a culture of alcohol consumption in general. In 2015, a number of countries, including the United States, Russia, Germany, Great Britain, Italy, Ukraine, and China, took part in this initiative. Carlsberg Group, being one of the companies, standing at the tradition origins, pays much attention to the solution of these problems in its regions.
In 2016 Baltika-Baku, part of the Carlsberg Group, also joined this initiative. On September 16, the State Traffic Police Department of Baku city Main Police Department and the "Baltika-Baku" Company conducted a campaign focusing on the problem of drunk driving at the most dangerous parts of the city.
Traffic officers pulled over cars and offered drivers a voluntary alcohol test. Then they informed drivers that September 16 is the Global Beer Responsibility Day, and Baltika-Baku representatives provided drivers with an information booklet telling about the danger of driving under the influence of alcohol and the body's ability to absorb various types of alcoholic beverages and its timing, and also gave a souvenir of the company.